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Product development

Sustainability risks: Challenges for companies [with 3 examples]

Sustainability risks are factors that can jeopardise the long-term stability and success of a company. These risks include environmental, social and governance-related aspects. The most important areas include climate change, resource scarcity, human rights and corporate governance. It is essential for companies to identify these risks and incorporate them into their strategic planning in order to secure their future viability. Climate change represents a significant sustainability risk. Its effects on companies are manifold. Extreme weather events such as floods or [...]

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Sustainable corporate goals: ESG in focus

ESG stands for Environmental, Social and Governance and refers to the three key areas of sustainability in companies. These factors play a decisive role in the development and realisation of sustainable corporate goals. Companies that take ESG criteria into account integrate environmental and social aspects into their business strategy and focus on responsible corporate governance. This enables them to create long-term value, minimise risks and improve relationships with stakeholders. ESG criteria serve as an orientation framework for

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Business development and success

Corporate development is a strategic process for improving a company's performance and competitive position. It comprises the systematic analysis of internal and external factors, the formulation of objectives and strategies as well as their implementation and monitoring. Key elements are the optimisation of business processes, the development of employee skills and the adaptation of the organisational structure. A key aspect of corporate development is continuous market observation and trend analysis in order to recognise opportunities and risks at an early stage. Building on this

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Effective customer relationship management: CRM for success

Customer relationship management (CRM) is a central component of corporate strategy. It involves the systematic collection, analysis and use of customer data to optimise business relationships. CRM systems enable companies to track and control customer interactions across various channels. This enables companies to create individualised offers and improve customer service. Effective CRM has been proven to increase customer satisfaction and loyalty. Studies show that satisfied customers are more likely to make repeat purchases and that

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Digital twin: added value through BIM and IoT

In today's rapidly evolving technological landscape, the concept of the 'Digital Twin' has emerged as a ground-breaking innovation that combines the power of Building Information Modelling (BIM) and the Internet of Things (IoT) to create a dynamic virtual representation of physical assets and processes. This article aims to explore the intricacies of the Digital Twin, shedding light on its emergence, benefits, applications and future prospects.

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