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Marketing

5 strategies for effective sales planning for companies

Precise and strategic sales planning has become (or actually always has been) essential for companies. It forms the basis for well-founded decisions, helps with resource allocation and ensures that financial targets are achieved. But how do you implement effective sales planning? Here are five proven strategies that every organisation should consider: Data-based analyses: start with a thorough market and sales analysis. Utilise historical sales data and [...]

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Digital transformation in Germany: opportunities and challenges

The digital transformation has become a key issue in Germany in recent years, affecting not only companies but also society as a whole. At a time when technological innovations are advancing at a rapid pace, it is crucial for Germany to adapt to these changes. The digital transformation involves not only the implementation of new technologies, but also a fundamental change in the way companies

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Real estate project development

Property project development is a multi-layered process that involves the systematic planning, development and realisation of property projects. This process involves several phases, including location analysis, market research, architectural planning, financing structuring and marketing strategy. As an integral part of the property sector, project development makes a significant contribution to the creation of new residential and commercial space. Successful property project development requires in-depth knowledge in various areas. This includes an in-depth understanding of the property market and knowledge of building regulations,

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The power of big data: how data is shaping the future

Big data refers to the processing and analysis of data volumes that cannot be handled using conventional data processing methods due to their size, complexity and growth rate. This data comes from various sources such as social media, business transactions, the Internet of Things (IoT) and industrial systems. Big data is often characterised by the "3 V's": Volume (amount of data) Velocity (speed of data generation and processing) and Variety (variety of data formats). Analysing big data enables companies to

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Integration of low-code/no-code in IT infrastructures

Low-code/no-code is an innovative development method in the field of software development. This method enables the development of applications with minimal or no programming. Low-code development utilises visual development tools that allow users to create applications by assembling pre-built components. No-code development goes one step further and allows people without technical expertise to create applications using predefined templates and visual tools. In recent years, the low-code/no-code movement has gained considerable momentum.

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Organisational negligence in FM: How to avoid it in 2024?

In the complex world of facility management, organisational failure (or at least organisational negligence) can have far-reaching consequences that go beyond immediate physical damage. From potential property damage and personal injury to long-term damage to an organisation's reputation, the risks are high. This article explores what organisational negligence (because that's at least what the allegation is about...) means, the types of harm that can occur and effective strategies to address it.

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The Chief Privacy Officer: protecting privacy in the company

The Chief Privacy Officer (CPO) is a central management position in organisations responsible for the protection and security of data. The main tasks of the CPO include: 1. developing and implementing data protection guidelines 2. ensuring compliance with applicable data protection laws 3. promoting data protection awareness within the company 4. training employees in data protection issues The CPO works across departments to integrate data protection aspects into all areas of the company. As the point of contact for external data protection authorities, the

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Effective customer relationship management: CRM for success

Customer relationship management (CRM) is a central component of corporate strategy. It involves the systematic collection, analysis and use of customer data to optimise business relationships. CRM systems enable companies to track and control customer interactions across various channels. This enables companies to create individualised offers and improve customer service. Effective CRM has been proven to increase customer satisfaction and loyalty. Studies show that satisfied customers are more likely to make repeat purchases and that

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Improve your customer relationships with SAP CRM

Customer relationships are a key factor in a company's success. A well-maintained customer relationship has been proven to lead to higher customer satisfaction, greater customer loyalty and increased sales. By building long-term relationships, companies can gain the trust of customers and encourage repeat purchases. Positive customer relationships also favour referrals, which helps to attract new customers. Implementing effective strategies to manage and maintain customer relationships is therefore essential for companies. A proven tool for improving customer relationships is the

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What is DeepTech: a head start through scientific expertise

Are you curious about what makes deep tech companies different from traditional technology companies? Wondering what challenges they face, the benefits of investing in them and how they can overcome obstacles to achieve growth and global influence? This article explores the world of deep tech companies that use cutting-edge technology to solve complex problems, require significant capital investment and have high potential for growth and scale. Discover some examples,

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Optimising operating costs: tips for greater efficiency.

Operating costs are the costs that a company has to incur for the operation of its business activities. These include expenses such as rent, energy costs, maintenance costs and insurance. Optimising these operating costs is very important for companies as they can have a significant impact on profitability and competitiveness. This article presents various ways to optimise operating costs, including energy efficiency, efficient use of resources, use of technology, regular operating cost reviews, outsourcing, sustainability and staff training. The importance of

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Data minimisation: protecting privacy in the digital age

The protection of privacy and the security of personal data are crucial in today's digital world. With increasing connectivity and the constant exchange of information, it is important that we handle our data carefully and only disclose the most necessary information. Data minimisation is a concept that aims to minimise the amount of personal data that is collected and stored. In this article, we will take a closer look at

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Fibre optic expansion in Germany: How fast internet is shaping Germany's future

In today's digital society, fast internet is playing an increasingly important role. It is not only important for private use, but also for the economy and society as a whole. Germany has made great strides in broadband expansion in recent years, but there are still many regions that do not have an adequate internet connection. The expansion of fibre optics is therefore of great importance in order to improve the digital infrastructure in Germany.

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