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Enterprise value

Customer loyalty: How companies build long-term customer relationships

Customer loyalty is a key factor for the long-term success of companies. Studies show that acquiring new customers is on average five to seven times more expensive than retaining existing customers. It therefore makes economic sense for companies to prioritise customer loyalty as a strategic goal. Loyal customers generate stable and predictable sales. They buy more frequently, spend more per transaction and are less price-sensitive. According to a study by Bain & Company, a [...]

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Mergers and acquisitions: Opportunity or risk?

Mergers and acquisitions are important corporate strategies for increasing growth and market positioning. In a merger, two companies combine to form a new company, while in a takeover, one company acquires another. These transactions can take the form of share purchases, asset acquisitions or contractual agreements. They take place across all industries and affect companies, employees, customers and suppliers. As part of long-term growth strategies, mergers and acquisitions are aimed at synergy effects, cost reductions, market expansion and strengthening competition. They enable the acquisition of new

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