Company growth

Why experts advise against Bitcoin as a business investment

In der aktuellen Wirtschaftslage stehen Unternehmen vor der Herausforderung, innovative Finanzstrategien zu entwickeln, um wettbewerbsfähig zu bleiben. Eine solche Strategie ist die Integration von Bitcoin als alternative Anlageform. Doch trotz des Hypes um Kryptowährungen gibt es Experten, die von einer Bitcoin-Investition für Firmen abraten. Die Gründe dafür sind vielfältig und reichen von volatilen Marktbewegungen bis hin zu steuerlichen Unsicherheiten. Laut einer Umfrage im Jahr 2023 gaben 57% der Finanzexperten an, […]

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What is a SWOT analysis?

SWOT analysis is an effective tool that helps both individuals and organisations assess their strategic position by identifying strengths, weaknesses, opportunities and threats. This article highlights the benefits of conducting a SWOT analysis and provides a systematic process to effectively implement this analysis. It includes real-world case studies that illustrate the application of SWOT analysis, as well as recommendations for maximising the results of your analysis. Regardless of whether you are in a

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The importance of corporate strategy

Corporate strategy is a central concept in strategic management and describes a company's long-term plan for achieving its goals and securing sustainable competitive advantages. It encompasses the definition of the company's fundamental direction, the allocation of resources and the coordination of activities across different business areas. An effective corporate strategy is based on a thorough analysis of internal strengths and weaknesses as well as external opportunities and risks. It takes into account factors such as market trends, the competitive landscape, technological

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